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P.h.D Kyeong Sam Min P.h.D Kyeong Sam Min

146681

MKT 3505 – Consumer Behavior

SE 3

3

Block

keine Angabe

Englisch

Prerequisites: MKT 3501 and three hours of psychology. [The Department of Marketing grants permission to any INTERNATIONAL SUMMER SCHOOL 2013 participant to enroll in this class who is eligible to enroll in a 3000 level course - junior standing. MKT 3501 Principles of Marketing may be taken at the same time as this course.] An interdisciplinary approach to the study of the decision-making process as it applies to the purchase of consumer goods. The viewpoints of both consumer and of the marketing manager are considered so that the student may apply the principles of the courses to personal as well as professional life. A wide variety of examples is used to establish the practical value of the subjects discussed.

This course is mainly designed to prepare students to better understand how to apply the consumer psychology concepts and theories to solve real-world marketing problems. Particular attention will be given to cross-cultural consumer behavior issues (e.g. Why are Chinese consumers more attracted to a $8.88 product, rather than a $7.77 product? Why did Hallmark have a hard time convincing French consumers to buy its cards?). Students will participate in a variety of experiential exercises, cases, and projects to supplement readings and class discussions.

Class Rules & Attendance The University of New Orleans International Summer School program has a mandatory class attendance policy. All students are required to attend class for all classes and any required lectures and field trips. No unexcused absences are allowed. However, UIBK students who have to miss a UNO class due to UIBK examinations in the first two weeks of our program, can receive one excused absence for this. Any further unexcused class days will result in an academic penalty. Each faculty member determines the penalty for missed classes. Most professors deduct a letter grade for each additional missed class day. For details, please refer to your course syllabi, which will be distributed on the first day of class. Mail: Center-New-Orleans@uibk.ac.at
Beginn: 1. Juli 2013

01.07.-08.08.2013, 11:00 - 12:20 Uhr