436203 PS Strategie und Marketing

Sommersemester 2013 | Stand: 10.07.2013 LV auf Merkliste setzen
436203
PS Strategie und Marketing
PS 1
2,5
positive Beurteilung des Pflichtmoduls gemäß § 6 Abs. 1 Z 1 Einführung in die Wirtschaftswissenschaften
Block
semestral
Englisch
The students deepen their theoretical and practical understanding of strategy formation and marketing, the decisions to be taken, various tools to be applied, and activities to be carried out in different stages of strategy formation. Students also improve their group decision-making, team presentation and English communication skills.
The Influence of the Marketing Approach on Strategic Analysis and Thinking Developing a core strategy: objectives, portfolio, competitive strategy, resource allocation Strategic positioning: segmentation, differentiation, core competencies, implementation
The course closely follows the contents of the VL, applying those contents to the analysis, discussion and solution of case studies.
Individual short case study preparation paper Group presentation on a case study Class participation
- Dubois, Pierre-Louis, Alain Jolibert und Hans Mühlbacher (2007): Marketing Management: A Value-Creation Process, Houndmills u.a.: Palgrave MacMillan, Kapitel 7 and 8. - Homburg, Christian und Harley Krohmer (2009): Grundlagen des Marketingmanagements, 2. Aufl., Wiesbaden: Gabler, Kapitel 1,2, 4, 7, 9-13. -Matzler, Kurt, Julia Müller und Todd A. Mooradian (2011) Strategisches Management: Konzepte und Methoden, Linde: Wien, alle Kapitel.
Beginn: VB am Do 14.03.2013, 11:00-13:00, SR 12
siehe Termine
Gruppe 0
Datum Uhrzeit Ort
Do 14.03.2013
11.00 - 13.00 SR 12 (Sowi) SR 12 (Sowi) Barrierefrei
Do 18.04.2013
13.00 - 16.00 SR 17 (Sowi) SR 17 (Sowi) Barrierefrei
Do 16.05.2013
13.00 - 16.00 SR 17 (Sowi) SR 17 (Sowi) Barrierefrei
Do 20.06.2013
13.00 - 16.00 UR 3 (Sowi) UR 3 (Sowi) Barrierefrei