436220 VO Informations- und Wertbereitstellungsprozesse

Wintersemester 2013/2014 | Stand: 27.01.2014 | LV auf Merkliste setzen

Institut:

Institut für Management und Marketing

Lektor/in/n/en:

Dr. Maria Kreuzer

LV-Nummer:

436220

Titel:

VO Informations- und Wertbereitstellungsprozesse

Typ/Stunden:

VO 2

ECTS-AP:

Modulzuordnung/en:

SBWL (V) Marketing

Anmeldevoraussetzung(en):

Absolvierung SBWL Grundlagen Marketing (VO + PS Strategie-, Informations- und Wertkreationsprozesse)

Rhythmus:

wöch.

Wiederholungsturnus:

semestral

Unterrichtssprache:

Englisch

Lernergebnis:

This course focuses on building and maintaining relationships with customers and other stakeholders important to company success. Students should realize that organizations depend on a number of market partners in establishing a desirable position in the market place. They should become aware of the various partners in the market and learn about the value of satisfying exchange. At the end of the course students should be able to design and implement added-value networks.

Inhalt:

Communication, Distribution, Pricing, Satisfaction, Brand Monitoring

Methoden:

input, discussions, case studies, guests

Prüfungsmodus:

Entering the course requires writing an independent reflection paper regarding the course content. Students will receive recent academic articles on the course topics and are supposed to contrast and reflect on them. Students will receive literature for the reflection paper directly after the preliminary meeting. The reflection paper is due one week after the lecturers provided the literature. mid-term exam, case studies, group work, project, final exam

Literatur:

Will be provided on OLAT

Anmerkungen:

Very good knowledge of statistics!

Link:

http://marketing.uibk.ac.at

Beginn:

08.10.2013

Zeit, Ort:

siehe Termine SE, wenn keine TVR-Buchung
laufend Projekt-Café ab Mittwoch, 23.10.2013; 18:15-19:15, SR 12