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The course ‘Sport & Event Management’ of the UNO-Innsbruck International Summer School applies management theories, principles and experiences within the field of sports by focusing especially on Sports Events.

Innsbruck (and the Tyrol) has staged the Winter Olympic Games in 1964 and 1976 as well as the Winter Youth Olympic Games in 2012. Many other recurring events help boosting tourism (currently the Tyrol has over 40,000,000 overnight stays) and developing the region from many other aspects, such as urban development, social cohesion, region branding etc.

From a strategic perspective (which events are fitting in a region such as the Tyrol?) the course starts from a general explanation of the sports system in Europe (comparing to the USA), specifics of sports and the management of sports. Having given to the students an overall understanding on sports management, the course focuses on the following aspects:

- Strategic event development and bidding - Sports event as typical projects (project management) - Types of events, stakeholders, leadership & organizing - Planning & controlling of events - Marketing, sponsorship, ambush - Event implementation (functional areas: from accreditation to venue management) - Event legacies & event evaluation (e.g. cost-benefit analysis)

The University of New Orleans International Summer School program has a mandatory class attendance policy. All students are required to attend class for all morning classes and any required afternoon and/or weekend fields trips and lectures. No unexcused absences are allowed. However, LFU students who have to miss a UNO class due to LFU examinations in the first two weeks of our program, can receive one excused absence for this. Any further unexcused absences will result in an academic penalty. Each faculty member determines the penalty for missed classes. Most professors deduct a letter grade for each additional missed class day. For details, please refer to your course syllabi, which will be distributed on the first day of class. Mail: Center-New-Orleans@uibk.ac.at

Die Anrechnung der Kurse der UNO-IBK International Summer School muss von den Studierenden selbst vorab mit den zuständigen StudiendekanInnen geklärt werden. Diese allein entscheiden über die Anerkennung der belegten Kurse für das jeweilige Studienfach. Es wird empfohlen, sich einen Vorabbescheid über die Anerkennung der Kurse ausstellen zu lassen.