LFU:online

Institut für Banken und Finanzen Institut für Banken und Finanzen

Dr. Gary Kenneth Chittick Dr. Gary Kenneth Chittick

434453

PS Internationales Management: Business in Asia and Emerging Markets

PS 2

3,5

only for IWW students after completion of the compulsory year abroad and ERASMUS students, 30 participants max.

Block

jährlich

Englisch

This course aims to further our understanding of the business environment, industrial policies and strategic challenges of the Asia-Pacific region with particular reference to the emerging markets of China and India.

Part 1 examines how and why certain Asian countries have achieved a pre-eminent position in the international economy, and within this how and why certain companies (e.g. Sony, Toyota, Hyundai etc) have achieved success. Topics include the Japanese enterprise system, the Korean firm, the Chinese family business, and Asian business groups and networks. Part 2 of the course focuses on strategies for the emerging markets of China and India and explores how strategy development and business operations are influenced by the social-cultural factors of the region. Emphasis will be placed on the design of effective strategies for foreign business operations in the region.

Überwiegend inputorientierte Lehrveranstaltung mit Proseminararbeiten

schriftlich

Lasserre, P & Schutte, H (1999) Strategies for Asia Pacifc: Beyond the Crisis, Macmillan

10.03.2014