LFU:online

Institut für Management und Marketing Institut für Management und Marketing

Mag. Dr. Günther Botschen Mag. Dr. Günther Botschen, +43 512 507 72511
Ass.-Prof. i. R. Mag. Dr. Eva Thelen Ass.-Prof. i. R. Mag. Dr. Eva Thelen

436223

SE Informations- und Wertbereitstellungsprozesse (im Handel)

SE 2

3,5

Very good knowledge of statistics!

wöch.

semestral

Englisch

This course focuses on building and maintaining relationships with customers and other stakeholders important to company success. Students should realize that organizations depend on a number of market partners in establishing a desirable position in the market place. They should become aware of the various partners in the market and learn about the value of satisfying exchange. At the end of the course students should be able to design and implement added-value networks.

05.03.2014

05.03.2014, 12.00-14.00, Welcome and Project briefing, HS 2
19.03.2014, 12.00-13.00: Project, + 16.30-18.00, Guest Speaker, HS 2
26.03.2014,12.00-13.00: Project, + 16.30-18.00, Guest Speaker, HS 2
02.04.2014,12.00-13.00: Project, + 16.30-18.00, Guest Speaker, HS 2
09.04.2014, 12.00-13.00: Project, + 16.30-18.00, Guest Speaker, HS 2
30.04.2014, 12.00-13.00: Project, + 16.30-18.00, Guest Speaker, HS 2
07.05.2014, 12.00-13.00: Project, + 16.30-18.00, Guest Speaker, HS 2
14.05.2014, 12.00-13.00: Project, + 16.30-18.00, Guest Speaker, HS 2
20.05.-27.05.2014: Data collection and analysis, Germany
28.05.2014, 09.00-12.00, Draft project presentation, SR 12
28.05.2014, 13.00-17.00, Excursion, M-Preis, Völs
04.06.2014, 12.00-13.00: Project, + 16.30-18.00, Guest Speaker, HS 2
11.06.2014, 12.30-16.00, Project Work, HS 2
18.06.2014, 14.30-18.30, Pilot run, HS 2
25.06.2014, 12.00-18.00 Final Exam + Presentation Rehearsal, HS 2
30.06.2014, 10.00-13.00, Final Rehearsal, Marketing Spitz