LFU:online

Department of Management and Marketing Department of Management and Marketing

Univ.-Prof. Dipl.-Kffr. Dr. Nicola Stokburger-Sauer, MBA Univ.-Prof. Dipl.-Kffr. Dr. Nicola Stokburger-Sauer, MBA, +43 512 507 72400

436320

Strategic Management

VO 2

4

The completion of the course “SBWL Tourism and the Service Sector (Basic Course)“ respectively compliance with the current curriculum are required for registration and participation in the course.

Block

each semester

German

Students will be introduced into the problems and challenges of services management. Emphasis is placed on the need for continuous improvement and development of services and products in service organizations. The tourism industry serves as an example and delivers interesting case studies to deepen the knowledge and to develop problem solution capabilities.

Supporting facilities and facility design of service enterprises, innovation processes in service enterprises, service encounters and waiting line management, capacity and demand, supply chain management, introduction into tourism management challenges, e.g. tourism destination management.

Input, guest speaker, presentation of group works and excursion.

Presentation and class participation

Lovelock, Ch., Wirtz, J. (2010). Services Marketing. Pearson: New York. (7. Auflage) Fitzsimmons, J., Fitzsimmons, M. (2006). Service Management. McGraw Hill: Boston, selected papers in the field of tourism research which will be provided on E-Campus

see dates