436300 VO Strategy and Marketing

summer semester 2015 | Last update: 11.05.2015 Place course on memo list
436300
VO Strategy and Marketing
VO 3
5
positive evaluation of "Einführung in die Wirtschaftswissenschaften"
weekly
each semester
German
Students should gain basic knowledge of market-oriented company strategy and marketing and should develop their capability to analyze, discuss and develop solutions regarding challenges in the business setting
Market-oriented company strategy as a framework, marketing strategy and processes, marketing mix, strategy formulation and consequences for the internal and external environment, process of positioning
Lecture
Exam
- Dubois, Pierre-Louis, Alain Jolibert und Hans Mühlbacher (2007): Marketing Management: A Value-Creation Process, Houndmills u.a.: Palgrave MacMillan, chap. 7, 8 - Homburg, Christian und Harley Krohmer (2009): Grundlagen des Marketingmanagements, 2. Aufl., Wiesbaden: Gabler, chap. 1, 2, 4, 7, 9-13. -Matzler, Kurt, Julia Müller und Todd A. Mooradian (2011) Strategisches Management: Konzepte und Methoden, Linde: Wien, all chapters. Also, please refer to course outline and information provided on ecampus

positive Beurteilung des Pflichtmoduls gemäß § 6 Abs. 1 Z 1 Einführung in die Wirtschaftswissenschaften (oder Äquivalent);

positive Beurteilung des Pflichtmoduls gemäß § 6 Abs. 1 Z 1 Einführung in die Wirtschaftswissenschaften (oder Äquivalent);

see dates
Group 0
Date Time Location
Thu 2015-03-12
10.00 - 12.45 Aula (Sowi) Aula (Sowi) Barrier-free
Thu 2015-03-19
10.00 - 12.45 Aula (Sowi) Aula (Sowi) Barrier-free
Thu 2015-03-26
10.00 - 12.45 Aula (Sowi) Aula (Sowi) Barrier-free
Thu 2015-04-16
10.00 - 12.45 Aula (Sowi) Aula (Sowi) Barrier-free
Thu 2015-04-23
10.00 - 12.45 Aula (Sowi) Aula (Sowi) Barrier-free
Thu 2015-04-30
10.00 - 12.45 Aula (Sowi) Aula (Sowi) Barrier-free
Thu 2015-05-07
10.00 - 12.45 Aula (Sowi) Aula (Sowi) Barrier-free
Thu 2015-05-21
10.00 - 12.45 Aula (Sowi) Aula (Sowi) Barrier-free
Thu 2015-05-28
10.00 - 12.45 Aula (Sowi) Aula (Sowi) Barrier-free
Thu 2015-06-11
10.00 - 12.45 Aula (Sowi) Aula (Sowi) Barrier-free
Thu 2015-06-18
10.00 - 12.45 Aula (Sowi) Aula (Sowi) Barrier-free
Thu 2015-06-25
10.00 - 12.45 Aula (Sowi) Aula (Sowi) Barrier-free