436910 Quantitative Research Methods

summer semester 2015 | Last update: 07.05.2018 Place course on memo list
436910
Quantitative Research Methods
SE 3
7,5
Block
annually
English

In this class students gain an overview of relevant quantitative research methods in the social sciences. Students learn to evaluate the appropriateness of a set of quantitative research methods according to a chosen research design. Students will further apply their theoretical knowledge by conducting a small (i.e., during the semester) research project. By the end of the course students will be able to develop a reliable and valid empirical research design, identify the appropriate quantitative research method(s) according to the selected research design, apply the selected quantitative research method(s), gain results through the empirical research study, and finally derive implications for business theory and management.

Development of research designs, identifying and applying quantitative research mothods, analysing and interpreting data

Presentations, literature review, research projects
Article review, students’ seminar work, class participation
Aaker, David. A., V. Kumar, George S. Day (2007), Marketing Research, 9th ed., New York: John Wiley & Sons. Malhotra, Naresh. K. (2007), Marketing Research, An Applied Orientation, 3rd ed., Upper Saddle River, NJ: Pearson Prentice Hall. Field, Andy and Graham Hole (2003), How to Design and Report Experiments, Los Angeles: Sage Publications. Further literature see e-campus

participation requirements see curricula

see dates
Group 0
Date Time Location
Wed 2015-03-25
10.00 - 12.45 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Wed 2015-03-25
14.00 - 16.45 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Thu 2015-03-26
09.00 - 12.45 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Tue 2015-04-14
10.00 - 12.45 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Tue 2015-04-14
13.00 - 15.45 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Tue 2015-04-21
13.00 - 15.45 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Tue 2015-04-21
15.00 - 16.45 SR 19 (Sowi) SR 19 (Sowi) Barrier-free
Tue 2015-04-21
17.00 - 18.45 SR 12 (Sowi) SR 12 (Sowi) Barrier-free
Tue 2015-04-28
14.00 - 15.45 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Wed 2015-05-06
10.00 - 11.45 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Tue 2015-05-19
14.00 - 15.45 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Wed 2015-06-10
10.00 - 11.45 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Wed 2015-06-17
10.00 - 12.45 SR 1 (Sowi) SR 1 (Sowi) Barrier-free