433079 VO Introduction: Public Relations and Stakeholder Management

winter semester 2015/2016 | Last update: 07.05.2018 Place course on memo list
433079
VO Introduction: Public Relations and Stakeholder Management
VO 2
5
Block
annually
English

Students will aquire knowledge for analysing, conceptualising and managing stakeholder relations in organizations. Analytical competences for evaluating and discussing economic, political and ethical aspects of managing stakeholder-relations in the contemporary context of shifting governance structures in organisations are developed.

- Public relations - communication and interation wtih internal and external stakeholders - "selling" corporate and public strategies - The role of supervisory boards in governing and developing organizations - new forms of governance in the public sector
Instructions, lectures, plenary and group discussions, reading assignments, student presentations, guest lectures

Written exam

Will be provided in the lecture.

Successful completion of modules CONSUL, ORGDYN and one of the electives from 2nd semester (ETHICS; GENDER or EXPORG)This module is offered to 30 students. Students of other Maste rprogrammes can choose this module as a free elective

01.12.2015
Group 0
Date Time Location
Tue 2015-12-01
15.00 - 17.45 HS 2 (Sowi) HS 2 (Sowi) Barrier-free
Wed 2015-12-02
15.00 - 17.45 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Thu 2015-12-03
15.00 - 17.45 SR 3 (Sowi) SR 3 (Sowi) Barrier-free
Mon 2015-12-07
15.00 - 17.45 SR 8 (Sowi) SR 8 (Sowi) Barrier-free
Thu 2015-12-10
15.00 - 17.45 SR 2 (Sowi) SR 2 (Sowi) Barrier-free
Thu 2015-12-17
09.00 - 11.45 SR 1 (Sowi) SR 1 (Sowi) Barrier-free
Thu 2015-12-17
12.00 - 16.45 SR 8 (Sowi) SR 8 (Sowi) Barrier-free
Fri 2015-12-18
09.00 - 16.45 UR 1 (Sowi) UR 1 (Sowi) Barrier-free
Thu 2016-01-21
17.00 - 18.45 HS 2 (Sowi) HS 2 (Sowi) Barrier-free Prüfung