436001 PS Strategy and Marketing
winter semester 2015/2016 | Last update: 07.05.2018 | Place course on memo list436001
PS Strategy and Marketing
PS 1
2,5
positive evaluation of "Einführung in die Wirtschaftswissenschaften"
Block
each semester
German
Development of a theoretical and practical understanding of strategic and marketing specific problems, such as strategy formation and the influence of the marketing approach on strategic analysis and thinking.
Topics of lecture are discussed in greater detail: Strategy as organizational framework, marketing approach, processes and tools to be applied, development of a core strategy, and strategic positioning.
Theory-input, case studies, group presentations, discussions
40% paper (individual), 10% class participation (individual), 40% consultant presentation (group), 10% executive presentation (group)
- Matzler/Müller/Mooradian (2010): Strategisches Management - Konzepte und Methoden, Linde Verlag.
- Homburg/ Krohmer (2009): Grundlagen des Marketingmanagements, 2. Aufl., Wiesbaden: Gabler.
- PS-contents
29.10.2015
Group 0
|
||||
---|---|---|---|---|
Date | Time | Location | ||
Thu 2015-10-29
|
09.00 - 10.45 | SR 16 (Sowi) SR 16 (Sowi) | Barrier-free | |
Thu 2015-11-26
|
09.00 - 11.45 | SR 1 (Sowi) SR 1 (Sowi) | Barrier-free | |
Thu 2015-12-17
|
09.00 - 11.45 | SR 16 (Sowi) SR 16 (Sowi) | Barrier-free | |
Thu 2016-01-21
|
09.00 - 11.45 | SR 16 (Sowi) SR 16 (Sowi) | Barrier-free |