436002 PS Strategy and Marketing

winter semester 2015/2016 | Last update: 07.05.2018 | Place course on memo list

Department:

Department of Management and Marketing

Instructor:

Robert Konrad Schimpf, BSc MSc

Course number:

436002

Title:

PS Strategy and Marketing

Type/hours:

PS 1

ECTS credits:

2,5

Module allocation(s):

GdM: Strategie und Marketing

prerequisite(s):

positive evaluation of "Einführung in die Wirtschaftswissenschaften"

Period:

Block

Mode of repetition:

each semester

Language of instruction:

German

Learning Outcome:

Development of a theoretical and practical understanding of strategic and marketing specific problems, such as strategy formation and the influence of the marketing approach on strategic analysis and thinking.

Contents:

Topics of lecture are discussed in greater detail: Strategy as organizational framework, marketing approach, processes and tools to be applied, development of a core strategy, and strategic positioning.

Methods:

Theory-input, case studies, group presentations, discussions

Assessment:

40% paper (individual), 10% class participation (individual), 40% consultant presentation (group), 10% executive presentation (group)

Literature:

Matzler/Müller/Mooradian (2010): Strategisches Management - Konzepte und Methoden, Linde Verlag.
Homburg/ Krohmer (2009): Grundlagen des Marketingmanagements, 2. Aufl., Wiesbaden: Gabler.
PS-contents

OLAT:

https://lms.uibk.ac.at/url/RepositoryEntry/3908796476

Start:

28.10.2015

Dates

Group 0	Export course dates of this group as iCalendar (.ics) Help
Date	Time	Location
Wed 2015-10-28	10.00 - 12.45	SR 1 (Sowi) SR 1 (Sowi)	Barrier-free
Mon 2015-11-16	09.00 - 11.45	UR 2 (Sowi) UR 2 (Sowi)	Barrier-free
Tue 2015-12-15	09.00 - 11.45	SR 3 (Sowi) SR 3 (Sowi)	Barrier-free
Tue 2016-01-19	09.00 - 11.45	SR 16 (Sowi) SR 16 (Sowi)	Barrier-free