436003 PS Strategy and Marketing

winter semester 2015/2016 | Last update: 12.08.2015 | Place course on memo list

Department:

Department of Management and Marketing

Instructor:

Bright Adu Nketia, BA MSc PhD

Course number:

436003

Title:

PS Strategy and Marketing

Type/hours:

PS 1

ECTS credits:

2,5

Module allocation(s):

GdM: Strategie und Marketing

prerequisite(s):

positive evaluation of "Einführung in die Wirtschaftswissenschaften"

Period:

Block

Mode of repetition:

each semester

Language of instruction:

English

Learning Outcome:

Development of a theoretical and practical understanding of strategic and marketing specific problems, such as strategy formation and the influence of the marketing approach on strategic analysis and thinking.

Contents:

Topics of lecture are discussed in greater detail: Strategy as organizational framework, marketing approach, processes and tools to be applied, development of a core strategy, and strategic positioning.

Methods:

Theory-input, case studies, group presentations, discussions

Assessment:

40% paper (individual), 10% class participation (individual), 40% consultant presentation (group), 10% executive presentation (group)

Literature:

Matzler/Müller/Mooradian (2010): Strategisches Management - Konzepte und Methoden, Linde Verlag.
Homburg/ Krohmer (2009): Grundlagen des Marketingmanagements, 2. Aufl., Wiesbaden: Gabler.
PS-contents

OLAT:

https://lms.uibk.ac.at/url/RepositoryEntry/3903127612

Start:

21.10.2015

Dates

Group 0	Export course dates of this group as iCalendar (.ics) Help
Date	Time	Location
Wed 2015-10-21	15.00 - 17.45	UR 3 (Sowi) UR 3 (Sowi)	Barrier-free
Wed 2015-11-18	14.00 - 16.45	SR 16 (Sowi) SR 16 (Sowi)	Barrier-free
Thu 2015-12-10	15.00 - 17.45	SR 3 (Sowi) SR 3 (Sowi)	Barrier-free
Thu 2016-01-21	14.00 - 16.45	SR 2 (Sowi) SR 2 (Sowi)	Barrier-free