436226 VU Current Topics in Strategy and Marketing

winter semester 2015/2016 | Last update: 28.10.2015 Place course on memo list
VU Current Topics in Strategy and Marketing
VU 2

Students develop the competence to assess opportunities and risks generated by the internet and social media, while at the same time acquiring practical know-how about several online marketing methods and techniques

History oft he Internet and Social Media, Facebook Marketing, Word-of-Mouth Marketing, SEO, Online Communities, Mobile Marketing, etc.

This course employs the active learning model and involves students with individual reflections, group work, case studies

Individual papers, group works, in-class participation

tba in class

positive completion of STM 1, STM 2, STM 3

siehe Termine SE, wenn keine TVR-Buchung