436226 VU Current Topics in Strategy and Marketing
winter semester 2015/2016 | Last update: 28.10.2015 | Place course on memo list436226
VU Current Topics in Strategy and Marketing
VU 2
5
Block
annually
English
Students develop the competence to assess opportunities and risks generated by the internet and social media, while at the same time acquiring practical know-how about several online marketing methods and techniques
History oft he Internet and Social Media, Facebook Marketing, Word-of-Mouth Marketing, SEO, Online Communities, Mobile Marketing, etc.
This course employs the active learning model and involves students with individual reflections, group work, case studies
Individual papers, group works, in-class participation
tba in class
positive completion of STM 1, STM 2, STM 3
09.10.2015
siehe Termine SE, wenn keine TVR-Buchung
- Innsbruck University School of Management
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