436227 SE Current Topics in Strategie and Marketing
winter semester 2015/2016 | Last update: 16.12.2015 | Place course on memo list436227
SE Current Topics in Strategie and Marketing
SE 2
5
Block
annually
English
Students develop the competence to assess opportunities and risks generated by the internet and social media, while at the same time acquiring practical know-how about several online marketing methods and techniques
History oft he Internet and Social Media, Facebook Marketing, Word-of-Mouth Marketing, SEO, Online Communities, Mobile Marketing, etc.
This course employs the active learning model and involves students with individual reflections, group work, case studies
Individual papers, group works, in-class participation
tba in class
positive completion of STM 1, STM 2, STM 3
09.10.2015
- Innsbruck University School of Management
- Master's Programme Accounting, Auditing and Taxation according to the Curriculum 2007 (120 ECTS-Credits, 4 semesters)
- Master's Programme Business Education according to the curriculum 2010 (150 ECTS-Credits, 5 semesters)
- Master's Programme Information Systems according to the Curriculum 2008 (120 ECTS-Credits, 4 semesters)
- Master's Programme Banking and Finance according to the Curriculum 2007 (120 ECTS-Credits, 4 semesters)
- Master's Programme Organization Studies according to the Curriculum 2007 (120 ECTS-Credits, 4 semesters)
- Master's Programme Strategic Management according to the Curriculum 2007 (120 ECTS-Credits, 4 semesters)
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Group 0
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| Date | Time | Location | ||
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Fri 2015-10-09
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14.00 - 16.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | VB |
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Tue 2015-10-13
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08.30 - 17.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | |
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Fri 2015-10-16
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14.00 - 18.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | |
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Tue 2015-10-20
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08.30 - 17.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | |
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Fri 2015-11-06
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14.00 - 18.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | |
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Tue 2015-11-17
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08.30 - 17.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | |
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Thu 2015-12-17
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08.30 - 12.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | |
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Fri 2015-12-18
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14.00 - 17.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | |
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Fri 2016-01-15
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14.00 - 18.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | |
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Fri 2016-01-29
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14.00 - 18.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | |