436301 PS Strategy and Marketing

winter semester 2015/2016 | Last update: 07.05.2018 | Place course on memo list

Department:

Department of Management and Marketing

Instructor:

Mag. Michael Radner

Course number:

436301

Title:

PS Strategy and Marketing

Type/hours:

PS 1

ECTS credits:

2,5

Module allocation(s):

GdM: Strategie und Marketing

prerequisite(s):

positive evaluation of "Einführung in die Wirtschaftswissenschaften"

Period:

Block

Mode of repetition:

each semester

Language of instruction:

German

Learning Outcome:

Development of a theoretical and practical understanding of strategic and marketing specific problems, such as strategy formation and the influence of the marketing approach on strategic analysis and thinking.

Contents:

Topics of lecture are discussed in greater detail: Strategy as organizational framework, marketing approach, processes and tools to be applied, development of a core strategy, and strategic positioning.

Methods:

Theory-Input, Case Studies, Group presentations, discussions

Assessment:

40 % paper (individual), 10 % class participation (individual), 40 % consultant presentation (group), 10% executive presentation (group)

Literature:

· Matzler/Müller/Mooradian (2010): Strategisches Management - Konzepte und Methoden, Linde Verlag.

· Homburg/ Krohmer (2009): Grundlagen des Marketingmanagements, 2. Aufl., Wiesbaden: Gabler

. PS-contents

Remarks:

Beginn: Mo. 13.10.14, 09.00 Uhr, SR 12

OLAT:

https://lms.uibk.ac.at/url/RepositoryEntry/3895820823

Start:

see dates

Dates

Group 0	Export course dates of this group as iCalendar (.ics) Help
Date	Time	Location
Mon 2015-10-19	09.00 - 11.45	SR 4 (Sowi) SR 4 (Sowi)	Barrier-free
Mon 2015-11-16	09.00 - 11.45	SR 4 (Sowi) SR 4 (Sowi)	Barrier-free
Mon 2015-12-14	09.00 - 11.45	UR 1 (Sowi) UR 1 (Sowi)	Barrier-free
Mon 2016-01-11	09.00 - 11.45	SR 11 (Sowi) SR 11 (Sowi)	Barrier-free