LFU:online

Department of Management and Marketing Department of Management and Marketing

Benedikt Schnurr Benedikt Schnurr

436311

PS Development and Design of Service Enterprises

PS 2

3,5

Positive completion of the mandatory course "Fundamentals of Management:Strategy and Marketing" referred to in § 6 (2-5) and four additional mandatory courses from the core area of management referred to in § 6 (2)

every 2 weeks

each semester

German

Consumer Behavior in Services

Consumer Behavior in Tourism Market Research Techniques

Input, guest speaker and team work

Lovelock, C., Wirtz, J. (2011). Services Marketing: People, Technology, Strategy, 7th edition, Prentice Hall: New Jersey. Solomon, M. R., Bamossi, G., Askegaard, S. and Hogg, M.K. (2010). Consumer Behavior: A European Perspective, 4th edition, Prentice Hall: Harlow, England.

see dates