436230 VU Intercultural Brand Building

summer semester 2016 | Last update: 07.04.2016 Place course on memo list
436230
VU Intercultural Brand Building
VU 2
5
weekly
annually
English

Discussion of instruments for developing and building brands in multicultural contexts

Students develop the competence to apply tools for develeoping and building brands at cantact points in a brand-compliant manner.

positive completition of the mandatory courses referred to in § 7 (2 and 3)

not applicable