800916 Strategic concepts in scientific and industrial reporting

summer semester 2016 | Last update: 01.02.2016 Place course on memo list
Strategic concepts in scientific and industrial reporting
SE 2

To achieve visibility in the technical/scientific community and successful transfer of findings into future research and development activities, a presentation of results and conclusions has to consider expectations and demands of the audience. Objective of the course is the achievement of basic knowledge about structured and targeted presentations. This includes presentations, technical reports and scientific manuscripts.

Presentations & publications represent an essential part of reporting in science. In any case the presentation of relevant information has to be achieved in an environment which defines limits, e.g. duration, length, complexity. It is essential to understand requirements and expectations, which are defined by the audience, to target the own presentation precisely. This is a fundamental requirement to attract interest for the new findings and to achieve impact. A general guideline for presentation of scientific results is imparted. Differences between scientific reports, industrial reports, lectures, posters and scientific manuscripts will be discussed.

I. session

Introduction – StructureWhy I am here – Evaluation, Target groups, Evaluation des Institutes / or Green Denim (which information is transported)

Lectures of CV 2 - 3 min x 10 = ca. 60 min

Discussion: Presentation of a work to public (Newspaper, Industrial report, Small general presentation (Public), Exercise

 II. session

Introduction Lecture Short presentations - Presentation participants 1 + discussion – Newspaper 30 min, Audience ask questions

Industrial projects part 1 (Presentation participants 2 + discussion – Decision makers 30 min, Audience ask questions)

Industrial projects part 2 (Presentation participants 3 + discussion – Public 30 min, Audience ask questions)

Industrial projects part 3 (Writer’s block, Posterpresentation – general aspectsPoster presentation – formal aspects)

General presentation Lecture– aspects - Book

Presentation Lecturer – Details/Formals Exercise: Poster presentation + 5 min Short summary Exercise: 15 min Lecture + 5 min discussion

III. session

Poster discussion + 5 min lecture, Explain + presentation: 10x15 150 min

15 min Lectures + 5 min discussion, Explain + presentation:  10x20 200 min

General aspects – Writing – technical / scientific / book chapter / book editing

How to find the journal (Letter to the editor, Structure of journal / manuscript

Differences scientific work / review / book chapter)

Exercise: Journal type: give examples of titles, your title

Everybody: 1 page R&D section, abstract, conclusions, 1 page technical/general paper

 IV. session

Presentation of papers, discussion of formulations, rest of lectures, Examples for lectures, closing, Ethics in publishing examples





Following a short introduction to analyse the expectations of the audience and the strategy of a presentation, the participants will elaborate drafts for own presentations. Expected impact, content and methodology applied will be discussed.

Presentations will cover:

            Short introduction of the own person (2 min)

            Short presentation of own research results for a newspaper

            Research report for industrial R&D staff

            Report for decision makers / management

            Poster presentation

            Manuscript for technical journal

            Manuscript for scientific journal


Active participation during the course, presentations und manuscripts in written form, short oral presentations.

Will be announced
see dates
Group 0
Date Time Location
Fri 2016-03-11
14.00 - 17.00 50105/2 SR 50105/2 SR Barrier-free
Fri 2016-04-08
09.00 - 16.30 SR 3114 SR 3114 Barrier-free
Fri 2016-04-29
09.00 - 12.30 50105/2 SR 50105/2 SR Barrier-free
Fri 2016-04-29
13.30 - 16.30 50105/2 SR 50105/2 SR Barrier-free
Fri 2016-05-20
09.00 - 12.30 50105/2 SR 50105/2 SR Barrier-free
Fri 2016-05-20
13.30 - 16.30 50105/2 SR 50105/2 SR Barrier-free
Fri 2016-06-10
09.00 - 16.00 50105/2 SR 50105/2 SR Barrier-free Ersatztermin