146421 VU Online Communication and Marketing

winter semester 2016/2017 | Last update: 21.03.2017 Place course on memo list
146421
VU Online Communication and Marketing
VU 2
4
Block
annually
German

The students will learn multi-channel publication/distribution (dissemination), social media monitoring, communication, customer retention (engagement), semantic engagement, tools for online communication in theory, as well as use these in practice. As a secondary aim, presentation, collaborative work and scientific writing skills are to be enhanced.

Lecture and exercises. After an introductory lecture students will be assigned topics (covered in books, papers or other resources) either in groups or individually. The final assignment of the course is to complete online communication and marketing projects in different stages.

Students will be evaluated based on the progress of their assigned projects and give a final presentation.

Fensel, A., Toma, I., García, J. M., Stavrakantonakis, I., & Fensel, D. (2014). Enabling customers engagement and collaboration for small and medium-sized enterprises in ubiquitous multi-channel ecosystems. Computers in Industry, 65(5), 891-904.

 

Weinberg, T., Ladwig, W., & Pahrmann, C. (2012). Social-Media-Marketing: Strategien für Twitter, Facebook & Co. O'Reilly Germany.

 

Fensel, D. (2005). Spinning the semantic web: bringing the World Wide Web to its full potential. MIT Press.

see dates
Group 0
Date Time Location
Wed 2016-11-30
09.00 - 10.30 SR 3 (Landeck) SR 3 (Landeck) Barrier-free
Wed 2016-11-30
10.45 - 12.15 SR 3 (Landeck) SR 3 (Landeck) Barrier-free
Wed 2016-11-30
12.45 - 14.15 SR 4 (Landeck) SR 4 (Landeck) Barrier-free
Wed 2016-12-07
09.00 - 10.30 SR 3 (Landeck) SR 3 (Landeck) Barrier-free
Wed 2016-12-07
10.45 - 12.15 SR 3 (Landeck) SR 3 (Landeck) Barrier-free
Wed 2016-12-07
12.45 - 14.15 SR 3 (Landeck) SR 3 (Landeck) Barrier-free
Tue 2016-12-13
09.00 - 10.30 SR 4 (Landeck) SR 4 (Landeck) Barrier-free
Tue 2016-12-13
10.45 - 12.15 SR 4 (Landeck) SR 4 (Landeck) Barrier-free
Tue 2016-12-13
12.45 - 14.15 SR 4 (Landeck) SR 4 (Landeck) Barrier-free
Thu 2016-12-15
09.00 - 10.30 SR 4 (Landeck) SR 4 (Landeck) Barrier-free
Thu 2016-12-15
10.45 - 12.15 SR 4 (Landeck) SR 4 (Landeck) Barrier-free
Thu 2016-12-15
12.45 - 14.15 SR 4 (Landeck) SR 4 (Landeck) Barrier-free
Wed 2017-01-11
09.00 - 10.30 SR 2 (Landeck) SR 2 (Landeck) Barrier-free
Wed 2017-01-11
10.45 - 12.15 SR 2 (Landeck) SR 2 (Landeck) Barrier-free
Wed 2017-01-11
12.45 - 14.15 SR 2 (Landeck) SR 2 (Landeck) Barrier-free