436412 Excursion PS Development and Design of Service Enterprises (SME & Tourism)

winter semester 2016/2017 | Last update: 03.11.2016 Place course on memo list
Department of Management and Marketing Department of Management and Marketing
Priv.-Doz. Dr. Andreas Kallmünzer Priv.-Doz. Dr. Andreas Kallmünzer
ao. Univ.-Prof. Dr. Birgit Pikkemaat ao. Univ.-Prof. Dr. Birgit Pikkemaat, +43 512 507 72459
436412
Excursion PS Development and Design of Service Enterprises (SME & Tourism)
EX 2
3,5
weekly
each semester
German
We will present the basic knowlegde in the fields of service marketing in general. Students should learn how to produce term papers and how to conceptualize solutions for practical problems. At the end of this course you will be able to use a variety of instruments/methods and sources of knowledge to solve practical problems.
Basics for services marketing: theories, concepts, and instruments
Theory input, theories and concepts, group work, presenation, discussions, feedback.
Group work and presentations, class participation. Criteria for successful completion: you need to be positive in each course component.
Lovelock, C., Wirtz, J. (2011). Services Marketing: People, Technology, Strategy, 7th edition, Prentice Hall: New Jersey. Solomon, M. R. (2011). Consumer Behavior: Buying, Having, and Being, 9th edition, Prentice Hall: New Jersey. Solomon, M. R., Bamossi, G., Askegaard, S. and Hogg, M.K. (2010). Consumer Behavior: A European Perspective, 4th edition, Prentice Hall: Harlow, England

participation requirements see curricula

First exam on March, 13. Profound knowledge in statistics is required!

02.05.2016
Di. 24.01.2017, Schlusspräsentation, Feldkirch