146418 VU Booking and Yield Management

summer semester 2017 | Last update: 04.04.2017 Place course on memo list
146418
VU Booking and Yield Management
VU 2
4
Block
annually
German

Students

  • have a profound knowledge of information systems, booking and yield management, online communication concepts, methods and tools of E-tourism,
  • know the available framework for announcing journeys and hotel booking,
  • know methods, tools and strategic guidelines for improving income management and for increasing the number of bookings,
  • are able to critically examine the opportunities relating to online communication and customer retention on new Internet platforms and in new channels.
  • booking systems
  • direct booking
  • multi-channel booking
  • yield management
  • value management

none

not applicable
see dates
Mi 05.04.2017 09:00-18:00, Hackathon
Do 06.04.2017 09:00-18:00, Hackathon
Group 0
Date Time Location
Mon 2017-03-20
09.00 - 14.15 SR 4 SR 4 Barrier-free
Tue 2017-03-21
10.45 - 14.15 SR 4 SR 4 Barrier-free
Tue 2017-03-21
16.15 - 17.45 SR 4 SR 4 Barrier-free
Thu 2017-03-23
09.00 - 14.15 SR 4 SR 4 Barrier-free
Fri 2017-03-24
09.00 - 19.30 SR 4 SR 4 Barrier-free