436002 PS Strategy and Marketing

summer semester 2017 | Last update: 09.03.2017 Place course on memo list
436002
PS Strategy and Marketing
PS 1
2,5
positive evaluation of "Einführung in die Wirtschaftswissenschaften"
Block
each semester
German
Development of theoretical and practical understanding of strategy formation and marketing, the decisions to be taken, various tools to be applied, and activities to be carried out in different stages of strategy formation.
Topics of lecture are discussed in greater details: The Influence of the Marketing Approach on Strategic Analysis and Thinking, Developing a core strategy: objectives, portfolio, competitive strategy, resource allocation, Strategic positioning: segmentation, differentiation, core competencies, implementation
Theory-Input, Case Studies, Group presentations, discussions
40 % paper, 40 % group presentation, 20 % class participation
- Dubois, Pierre-Louis, Alain Jolibert und Hans Mühlbacher (2007): Marketing Management: A Value-Creation Process, Houndmills u.a.: Palgrave MacMillan, Kapitel 7 and 8. - Homburg, Christian und Harley Krohmer (2009): Grundlagen des Marketingmanagements, 2. Aufl., Wiesbaden: Gabler, Kapitel 1,2, 4, 7, 9-13. -Matzler, Kurt, Julia Müller und Todd A. Mooradian (2011) Strategisches Management: Konzepte und Methoden, Linde: Wien, alle Kapitel.

positive Beurteilung des Pflichtmoduls gemäß § 6 Abs. 1 Z 1 Einführung in die Wirtschaftswissenschaften

not applicable
positive Beurteilung des Pflichtmoduls gemäß § 6 Abs. 1 Z 1 Einführung in die Wirtschaftswissenschaften
28.03.2017
Group 0
Date Time Location
Tue 2017-03-28
09.00 - 11.45 SR 7 (Sowi) SR 7 (Sowi) Barrier-free
Tue 2017-04-25
09.00 - 11.45 SR 7 (Sowi) SR 7 (Sowi) Barrier-free
Tue 2017-05-16
09.00 - 11.45 SR 11 (Sowi) SR 11 (Sowi) Barrier-free
Tue 2017-06-20
09.00 - 11.45 SR 13 (Sowi) SR 13 (Sowi) Barrier-free