621185 Sportmarketing, Sponsoring und Sporthandel
summer semester 2017 | Last update: 19.05.2017 | Place course on memo list
Sports sponsorship is the promotion of an athlete, athlete group, an organization, or even an event through a sponsor in the form of various services, to support its communications and marketing objectives (also brands). The lecture provides insights into the different starting positions in this area.
Possible, different points of view and at the same time different starting positions are in sports sponsoring pointed out, on the part of institutions, companies and associations. The wide range of possibilities are pointed out of sports sponsorship. Insights about the sporting goods market, sporting goods trade and sporting goods industry, sports marketing concepts, measuring the impact of sport sponsorship, marketing strategies for companies and actors in sport; Concept and strategy examples.
Lecture, discussion, assignments, group work, maybe internships
The testing method is set from the speaker before the beginning of the course.
Bruhn Manfred (2009): Sponsoring: Systemische Planung und integrativer Einsatz
see curriculum
Knowledge from listed literature wanted