621185 Sportmarketing, Sponsoring und Sporthandel

summer semester 2017 | Last update: 19.05.2017 Place course on memo list
Sportmarketing, Sponsoring und Sporthandel
VO 1

Sports sponsorship is the promotion of an athlete, athlete group, an organization, or even an event through a sponsor in the form of various services, to support its communications and marketing objectives (also brands). The lecture provides insights into the different starting positions in this area.


Possible, different points of view and at the same time different starting positions are in sports sponsoring pointed out, on the part of institutions, companies and associations. The wide range of possibilities are pointed out of sports sponsorship. Insights about the sporting goods market, sporting goods trade and sporting goods industry, sports marketing concepts, measuring the impact of sport sponsorship, marketing strategies for companies and actors in sport; Concept and strategy examples.


Lecture, discussion, assignments, group work, maybe internships

The testing method is set from the speaker before the beginning of the course.

Bruhn Manfred (2009): Sponsoring: Systemische Planung und integrativer Einsatz

see curriculum

Knowledge from listed literature wanted

see dates
Group 0
Date Time Location
Fri 2017-04-28
13.00 - 18.00 S01 S01
Fri 2017-05-12
13.00 - 18.00 S01 S01
Fri 2017-06-02
13.00 - 14.00 S01 S01 Prüfungstermin
Fri 2017-06-30
13.00 - 14.00 S01 S01 Prüfungstermin