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Students acquire the ability to deal with fundamentals of empirical studies. They understand to allocate the most important qualitative and quantitative survey methods to the respective scientific-theoretical and methodological background and chose the necessary methods for each research question. They are able to deal with current empirical studies and to apply the first steps of a research process (formulation of a research issue, data collection, method reflection) autonomously in terms of quality and/or quantity or method.

On the basis of theoretical inputs we will execute three different case studies. For these case studies there will be a description of relevant situations and starting-points with regard to the methodological operationalization. We intent to exercise different methods and best practices (quantitative and qualitative).

Quantitative and qualitative methods

Theoretical input and presentation; development of a questionnaire; qualification of applied methods; analysis of collected data

Schnell, Rainer/Hill, Paul B./Esser, Elke: Methoden der empirischen Sozialforschung, München/Wien 2013 (10. Auflage)

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Zum Lehrveranstaltungsleiter:

·        Studium der Soziologie, Wirtschaftswissenschaften und Philosophie an den Universitäten Basel und Freiburg im Breisgau

·         CEO des Marktforschungsinstituts amPuls Market Research in Luzern

·         Lehrbeauftragter an der Universität Innsbruck (seit 2009), an der Fachhochschule Nordwestschweiz und an der Fachhochschule Kaleidos für Banking and Finance