436230 SE Market Research

winter semester 2017/2018 | Last update: 26.01.2018 Place course on memo list
Department of Management and Marketing Department of Management and Marketing
Univ.-Prof. Mag. Dr. Andrea Hemetsberger Univ.-Prof. Mag. Dr. Andrea Hemetsberger, +43 512 507 72550
Dr. Robert Schorn Dr. Robert Schorn
Ass.-Prof. Mag. Mag. Dr. Verena Wieser Ass.-Prof. Mag. Mag. Dr. Verena Wieser, +43 512 507 72554
436230
SE Market Research
SE 2
5
Block
annually
English

Students learn to design a research project. They get application know how concerning the most important qualitative and quantitative data analysis techniques.

1. Epistemology 2. Definition of a research problem 3. Selection of data gathering methods and techniques 4. Qualitative data analysis 5. Quantitative data analysis (exploratory and confirmatory analyses, modelling, tests)

Instruction, mini projects, reading assignments, student presentations

Group project; Individual Paper Presentation; Class participation; Exam.

tba

participation requirements see curricula

see dates
15.12.2017, 18.00 Uhr: Brand Venture XX mit Prof. Bernard Covazum Thema: "The Social Life of Brands", HS 3
Group 0
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Date Time Location
Tue 2017-11-28
 13.00 - 16.45 SR 2 (Sowi) SR 2 (Sowi) Barrier-free VW
Wed 2017-12-06
 13.00 - 16.45 SR 12 (Sowi) SR 12 (Sowi) Barrier-free VW
Wed 2017-12-13
 14.00 - 17.45 SR 12 (Sowi) SR 12 (Sowi) Barrier-free AH
Wed 2018-01-17
 13.00 - 16.45 ZID Sowi AR 5 ZID Sowi AR 5 RS
Fri 2018-01-19
 13.00 - 16.45 SR 12 (Sowi) SR 12 (Sowi) Barrier-free RS
Fri 2018-01-26
 13.00 - 16.45 SR 16 (Sowi) SR 16 (Sowi) Barrier-free RS