436380 VU Strategic Marketing and Branding

winter semester 2017/2018 | Last update: 31.01.2018 Place course on memo list
Department of Management and Marketing Department of Management and Marketing
Univ.-Prof. Mag. Dr. Andrea Hemetsberger Univ.-Prof. Mag. Dr. Andrea Hemetsberger, +43 512 507 72550
Univ.-Prof. Dipl.-Kffr. Dr. Nicola Stokburger-Sauer, MBA Univ.-Prof. Dipl.-Kffr. Dr. Nicola Stokburger-Sauer, MBA, +43 512 507 72400
436380
VU Strategic Marketing and Branding
VU 2
5
Block
annually
English

Critical discussion and development of strategic marketing and branding concepts, along with stretegic decisions in organizations.

Students develop the competence to strategic analysis and decision-making in marketing and branding.

Instruction, discussions, reading assignments, student presentations

Will be discussed in the first lesson.

positive completion of the madatory course "Strategic Management" STM 1

https://lms.uibk.ac.at/url/RepositoryEntry/4261904470
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Date Time Location
Mon 2017-11-27
 08.00 - 12.45 HS 1 (Sowi) HS 1 (Sowi) Barrier-free Termin Stokburger-Sauer
Fri 2017-12-01
 08.00 - 12.45 HS 1 (Sowi) HS 1 (Sowi) Barrier-free Termin Stokburger-Sauer
Mon 2017-12-04
 08.00 - 12.45 HS 1 (Sowi) HS 1 (Sowi) Barrier-free Termin Stokburger-Sauer
Thu 2017-12-07
 10.00 - 11.45 HS 1 (Sowi) HS 1 (Sowi) Barrier-free Termin Hemetsberger
Mon 2017-12-11
 08.00 - 12.45 HS 1 (Sowi) HS 1 (Sowi) Barrier-free Termin Hemetsberger
Fri 2017-12-15
 08.00 - 13.45 HS 1 (Sowi) HS 1 (Sowi) Barrier-free Termin Hemetsberger
Wed 2018-01-31
 17.00 - 19.45 HS 1 (Sowi) HS 1 (Sowi) Barrier-free
Fri 2018-02-02
 10.00 - 11.45 HS 1 (Sowi) HS 1 (Sowi) Barrier-free Klausur