146680 MKT 3501.1 - Principles of Marketing

Sommersemester 2018 | Stand: 25.07.2018 LV auf Merkliste setzen
146680
MKT 3501.1 - Principles of Marketing
SE 3
5
keine Angabe
jährlich
Englisch

Offered each semester. Prerequisite: ECON 1203 (Principles of Microeconomics). A course designed to introduce the role of marketing in society. Particular emphasis is placed on those market-related variables which are subject to control by the firm. The viewpoint taken is that of the marketing manager whose role it is to make decisions relating to marketing strategy.

This course examines the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally.

The University of New Orleans International Summer School program has a mandatory class attendance policy. All students are required to attend class for all morning classes and any required afternoon and/or weekend fields trips and lectures. No unexcused absences are allowed. However, LFU students who have to miss a UNO class due to LFU examinations in the first two weeks of our program, can receive one excused absence for this. Any further unexcused absences will result in an academic penalty. Each faculty member determines the penalty for missed classes. Most professors deduct a letter grade for each additional missed class day. For details, please refer to your course syllabi, which will be distributed on the first day of class. The listed ECTS credits are a recommendation by the University of New Orleans Innsbruck Summer School, based on contact hours, anticipated out-of-classroom requirements such as field trips, and projected workload for readings, assignments, and exam preparation. Mail: Center-New-Orleans@uibk.ac.at

siehe Termine
Gruppe 0
Datum Uhrzeit Ort
Mo 02.07.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei
Di 03.07.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei
Mi 04.07.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei
Do 05.07.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei
Fr 06.07.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei
Mo 09.07.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei
Di 10.07.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei
Mi 11.07.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei
Do 12.07.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei
Mo 16.07.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei
Di 17.07.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei
Mi 18.07.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei
Do 19.07.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei
Mo 23.07.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei
Di 24.07.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei
Mi 25.07.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei
Do 26.07.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei
Mo 30.07.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei
Di 31.07.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei
Mi 01.08.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei
Do 02.08.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei
Mo 06.08.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei
Di 07.08.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei
Mi 08.08.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei
Do 09.08.2018
08.00 - 09.30 40901 SR 40901 SR Barrierefrei