312214 Marketing and Competition (lecture)

winter semester 2018/2019 | Last update: 14.01.2019 | Place course on memo list

Department:

Department of Company and Taxation Law

Instructor:

Mag. Antretter Christoph
Dr. Brenn Christoph, LLM

Course number:

312214

Title:

Marketing and Competition (lecture)

Type/hours:

VO 4

ECTS credits:

Period:

Block

Mode of repetition:

each semester

Language of instruction:

German

Learning Outcome:

The course deals with brand management from a marketing perspective by differentiating between legal and marketing policy aspects.

Contents:

Part Mildner: This part tries to link the economic and legal aspects of economic practices in marketing and brand management within the legal framework. The legal part focuses on the principles of Unfair Competition Law and development on a national and European level, including court decisions of the European Court of Justice. Furthermore the connections with Trademark and Anti-Trust Law are imparted.

Part Antretter: This part deals with brand management from a marketing perspective and discusses questions such as the function of brands in an economic environment.

Methods:

Lecture, assessment is based on a single examination at the end of the course.

Assessment:

Course examination according to § 7, statute section on "study-law regulations"

Literature:

Will be discussed in the first lesson.

eLearning shares:

not applicable

OLAT:

https://lms.uibk.ac.at/url/RepositoryEntry/4390126308

Start:

see dates

allocated to study field

Faculty of Law

Diploma Programme Business Law according to the curriculum 2003 (C 115)

Second Part of Studies (� 6 and � 7) - Second Part: Interdisciplinary Connection to Law and Economics

Compulsory Subjects (� 7 Para 1)

3. Marketing and Competition (5 ECTS-Credits, 4 h)

Dates

Group 0	Export course dates of this group as iCalendar (.ics) Help
Brenn C.
Date	Time	Location
Fri 2018-10-19	13.00 - 18.00	H�rsaal E H�rsaal E	Barrier-free
Mon 2018-11-12	08.00 - 12.00	50101/1 SR 50101/1 SR	Barrier-free
Fri 2018-12-14	13.00 - 18.00	H�rsaal B H�rsaal B	Barrier-free
Mon 2019-01-28	18.00 - 21.00	H�rsaal E H�rsaal E	Barrier-free
Mon 2019-02-04	14.00 - 16.00	H�rsaal A H�rsaal A		1. Pr�fungstermin Brenn
Group 1	Export course dates of this group as iCalendar (.ics) Help
Antretter C.
Date	Time	Location
Tue 2018-11-13	11.00 - 14.00	SR 3114 SR 3114	Barrier-free
Wed 2018-11-14	08.30 - 12.30	Mehrzweckraum Mehrzweckraum	Barrier-free Induction loops for hearing impaired
Thu 2018-11-22	14.00 - 18.00	Container 1 Container 1
Tue 2018-11-27	15.30 - 19.30	UNO Saal UNO Saal	Barrier-free
Wed 2018-11-28	09.00 - 13.00	Mehrzweckraum Mehrzweckraum	Barrier-free Induction loops for hearing impaired
Tue 2018-12-04	17.00 - 19.00	UNO Saal UNO Saal	Barrier-free	1. Pr�fungstermin Antretter