436213 PS Strategy-, Information- and Value-Creation-Processes (in Retailing)
winter semester 2018/2019 | Last update: 30.08.2018 | Place course on memo listThe focus of the basic module is retail markets and their value-creation processes. We will introduce the world of branding to you and concentrate on the positioning and brand building process, discuss store choice behavior, buying systems, assortment planning and pricing.
Particular emphasis will be put on a practice-oriented view, which includes extensive discussions on the consequences of the various perspectives for retail management, project work, and direct encounters with managers and entrepreneurs.
Market research, World of Retailing, Store choiche behaviour, Brand concepts, Brand positioning, Assortment planning, Buying systems and processes, Retail pricing
Input, discussion, presentations, company project (group work), guest speakers, learning journals, excursion
Active participation, project work, presentations, learning journals, final exam
tba in class!
You need "Strategy and Marketing" and 4 other basic courses!
Profound knowledge in statistics is required - Tutorial in Statistics is offered at the beginning of term!
Parts of the course (Guest Lectures) are held in German.