434455 VO International Management: International Marketing
summer semester 2019 | Last update: 01.04.2019 | Place course on memo listIt is the aim of the course to facilitate the students knowledge and understanding of terms, theories and business models which can be applied in describing, researching and solving concrete problem issues for companies on the industrial market (B2B). Furthermore it is the aim, that the student is acquiring skills in selecting and applying these, as well as skills in arguing for solutions addressing problem issues, so that the student acquire competence in handling complex situations, on behalf of companies in the industrial market on a planning level.
It is the objective that the student can:
· Identify, describe, explain and analyze concrete problem issues for companies on the industrial market
· Select, discuss and apply models and theories to found solutions for companies in domestic and international industrial markets
It is the aim of the course to facilitate the students knowledge and understanding of terms, theories and business models which can be applied in describing, researching and solving concrete problem issues for companies on the industrial market (B2B). Furthermore it is the aim, that the student is acquiring skills in selecting and applying these, as well as skills in arguing for solutions addressing problem issues, so that the student acquire competence in handling complex situations, on behalf of companies in the industrial market on a planning level.
It is the objective that the student can:
· Identify, describe, explain and analyze concrete problem issues for companies on the industrial market
· Select, discuss and apply models and theories to found solutions for companies in domestic and international industrial markets
Blended learning course - presence class with online & self study periods.
Business Marketing Management: B2B, Hutt & Speh 11 ed. Thomson/South-Western 2013/2010
Selected readings from:
Global Marketing, - Part III “Market Entry Strategies”, Hollensen, 5 ed. Prentice Hall 2011,
only for IWW students who have already completed their compulsory year abroad and ERASMUS exchange students - English language knowledge at a very high level !!
Online course !! - only for IWW students who have already completed their compulsory year abroad and ERASMUS exchange students - English language knowledge at a very high level !!
Mo, March 11th - 10.00 am, SR 19 Sowi- 1st session compulsory !!
Presence classes will take place daily from May 6th - 17th 2019 !!