436230 SE Market Research

winter semester 2019/2020 | Last update: 06.04.2020 Place course on memo list
436230
SE Market Research
SE 2
5
Block
annually
English

Students learn to design a research project. They get application know how concerning the most important qualitative and quantitative data analysis techniques.

1. Epistemology 2. Definition of a research problem 3. Selection of data gathering methods and techniques 4. Qualitative data analysis 5. Quantitative data analysis (exploratory and confirmatory analyses, modelling, tests)

Instruction, mini projects, reading assignments, student presentations

Group project; Individual Paper Presentation; Class participation; Exam.

tba

participation requirements see curricula

not applicable
see dates
Group 0
Date Time Location
Tue 2019-11-12
14.00 - 17.45 SR 17 (Sowi) SR 17 (Sowi) Barrier-free "JS"
Tue 2019-11-26
14.00 - 17.45 SR 12 (Sowi) SR 12 (Sowi) Barrier-free JS
Wed 2019-11-27
14.00 - 17.45 SR 16 (Sowi) SR 16 (Sowi) Barrier-free OK
Tue 2019-12-10
14.00 - 17.45 SR 12 (Sowi) SR 12 (Sowi) Barrier-free JS
Wed 2020-01-15
14.00 - 17.45 SR 12 (Sowi) SR 12 (Sowi) Barrier-free OK
Mon 2020-01-27
09.00 - 12.45 SR 9 (Sowi) SR 9 (Sowi) Barrier-free OK