436231 SE Market Research

winter semester 2019/2020 | Last update: 06.04.2020 Place course on memo list
436231
SE Market Research
SE 2
5
Block
each semester
English

Students learn to design a research project. They get application know how concerning the most important qualitative and quantitative data analysis techniques.

1. Epistemology 2. Definition of a research problem 3. Selection of data gathering methods and techniques 4. Qualitative data analysis 5. Quantitative data analysis (exploratory and confirmatory analyses, modelling, tests)

Case studies and mini projects, which are prepared individually or in groups not only demand the students´ ability to integrate acquired knowledge and handle complexity. Students also need to search for additional information and to formulate judgments with incomplete or limited information. Problem detection and formulation, the selection of relevant data sources and data as well as innovative reasoning in the search for problem solutions are trained. The presentation of material enhances the communications skills of the students who receive feedback by their lecturers and peers.

Instruction, mini projects, reading assignments, student presentations

tba

participation requirements see curricula

not applicable
see dates
Group 0
Date Time Location
Wed 2019-11-13
14.00 - 17.45 SR 12 (Sowi) SR 12 (Sowi) Barrier-free JS
Mon 2019-11-25
14.00 - 17.45 SR 11 (Sowi) SR 11 (Sowi) Barrier-free OK
Wed 2019-11-27
14.00 - 17.45 SR 12 (Sowi) SR 12 (Sowi) Barrier-free JS
Wed 2019-12-11
09.00 - 12.45 SR 12 (Sowi) SR 12 (Sowi) Barrier-free JS
Tue 2020-01-14
09.00 - 12.45 SR 12 (Sowi) SR 12 (Sowi) Barrier-free OK
Tue 2020-01-28
09.00 - 12.45 SR 12 (Sowi) SR 12 (Sowi) Barrier-free OK