976408 VU Business Analytics and Reporting of Digital Business Models

winter semester 2019/2020 | Last update: 18.02.2020 Place course on memo list
VU Business Analytics and Reporting of Digital Business Models
VU 2

The learning objective of the first part is to introduce students to the possibilities of using large amounts of data for business analysis and decision-making, but also to sensitize them to the potential pitfalls involved in doing so.

The learning objective of the second part is to familiarize students with the relevant financial reporting rules, reflecting on their limits in depicting digital business models and discussing possibilities of how these might be overcome. 

The course addresses how emerging technologies and the digitalization of businesses affect business analysis and financial reporting.


In the first part, students learn about the use of big data and predictive analytics to support various business decisions. How can firms use customer data to improve their product offering? How can they use financial data to improve their investment decisions? How can they use internal and external data to improve forecasting and budgeting processes? And how do these new technologies change the role of accountants and financial managers in organizations?


In the second part, students learn about the impact of digital business models on financial reporting. How can financial reports provide decision useful information to investors in the digital age? How do current reporting rules deal with new digital phenomena, for example crypto currencies such as Bitcoin? How are digital business models, such as social media firms or cloud providers, reflected in financial statements? What are the implications for financial statement analysis? What are complementary reporting strategies of digital firms?

Interactive lectures and discussion


Presentations and contributions during discussions

To be announced

02.12.2019 - 09:00 - 12:00 (Pelger), SR15
04.12.2019 - 09:00 - 12:00 (Pelger), SR15
12.12.2019 - 09:00 - 16:00 (Pelger), SR 15
28.01.2020 - 13:30 - 16:30 (Messner), SR15
29.01.2020 - 09:00 - 12:00 (Messner), SR 15
12.03.2020 - 09:00 - 12:00 (Messner), SR 15
13.03.2020 - 09:00 - 12:00 (Messner), SR 15