436005 PS Strategy and Marketing

summer semester 2020 | Last update: 31.07.2020 Place course on memo list
436005
PS Strategy and Marketing
PS 1
2
positive evaluation of "Einführung in die Wirtschaftswissenschaften"
Block
each semester
German

Development of a theoretical and practical understanding of strategic and marketing specific problems, such as strategy formation and the influence of the marketing approach on strategic analysis and thinking.

Topics of lecture are discussed in greater detail: Strategy as organizational framework, marketing approach, processes and tools to be applied, development of a core strategy, and strategic positioning.

Theory-input, case studies, group presentations, discussions

40 % paper, 50 % group presentations, 10 % class participation

attendance is required

  • Matzler/Müller/Mooradian (2010): Strategisches Management - Konzepte und Methoden, Linde Verlag.
  • Homburg/  Krohmer (2009): Grundlagen des Marketingmanagements, 2. Aufl., Wiesbaden: Gabler.
  • PS-contents
not applicable
23.03.2020
Group 0
Date Time Location
Mon 2020-03-23
14.00 - 16.45 SR 17 (Sowi) SR 17 (Sowi) Barrier-free
Mon 2020-05-04
14.00 - 16.45 SR 17 (Sowi) SR 17 (Sowi) Barrier-free
Mon 2020-05-25
14.00 - 16.45 SR 12 (Sowi) SR 12 (Sowi) Barrier-free
Mon 2020-06-08
14.00 - 16.45 SR 7 (Sowi) SR 7 (Sowi) Barrier-free