436405 PS Strategy and Marketing

summer semester 2020 | Last update: 06.02.2020 Place course on memo list
PS Strategy and Marketing
PS 1
positive evaluation of "Einführung in die Wirtschaftswissenschaften"
each semester
Development of theoretical and practical understanding of strategy formation and marketing, the decisions to be taken, various tools to be applied, and activities to be carried out in different stages of strategy formation.
Topics of lecture are discussed in greater details: The Influence of the Marketing Approach on Strategic Analysis and Thinking, Developing a core strategy: objectives, portfolio, competitive strategy, resource allocation, Strategic positioning: segmentation, differentiation, core competencies, implementation
Theory-Input, Case Studies, Group presentations, discussions

40 % paper, 50 % group presentations, 10 % class participation

attendance is required

Matzler/Müller/Mooradian: Strategisches Management - Konzepte und Methoden, 2010, Linde Verlag Kotler: Grundlagen des Marketing, 2007, Pearson Studium PS-contents
not applicable
see dates
Group 0
Date Time Location
Fri 2020-04-03
09.00 - 11.45 SR I (Theologie) SR I (Theologie) Barrier-free
Tue 2020-04-21
09.00 - 11.45 SR VII (Theologie) SR VII (Theologie) Barrier-free
Mon 2020-06-08
09.00 - 11.45 SR 12 (Sowi) SR 12 (Sowi) Barrier-free
Mon 2020-06-15
09.00 - 11.45 SR 19 (Sowi) SR 19 (Sowi) Barrier-free