608412 SE Research Seminar I (Gr. A): Promotional Communication

summer semester 2020 | Last update: 29.11.2019 | Place course on memo list

Department:

Department of German Studies

Instructor:

Univ.-Prof. i. R. Dr. Thomas Schröder

Course number:

608412

Title:

SE Research Seminar I (Gr. A): Promotional Communication

Type/hours:

SE 2

ECTS credits:

Period:

weekly

Mode of repetition:

each semester

Language of instruction:

German

Learning Outcome:

Skills for critical examination and presentation of essential methods and strategies in Media Studies applied to a concrete example.

Contents:

Promotional communication is always target-oriented communication. The target defines how verbal and visual instruments are used. These relations shall be examined and discussed. The course focusses on three topics: text and image, stategies of promotional communication, promotion and culture.

Methods:

Discussion of different theories and models, sample analysis

Assessment:

Presentation, term paper

Literature:

Will be discussed in the first lesson.

OLAT:

https://lms.uibk.ac.at/url/RepositoryEntry/4655448365

Start:

see dates

allocated to study field

Faculty of Language, Literature and Culture

Master's Programme Media according to the curriculum 2010 (120 ECTS-Credits, 4 semesters)

Compulsory Modules (67.5 ECTS-Credits)

Compulsory Module 4: Research Seminar I (10 ECTS-Credits, 2 h)

Compulsory Module 5: Research Seminar II (10 ECTS-Credits, 2 h)

Master's Programme German Philology according to the curriculum 2009 (120 ECTS-Credits, 4 semesters)

Compulsory Modules (67,5 ECTS-Credits)

Compulsory Module 7: Selected Topics in German Philology I (10 ECTS-Credits)

Compulsory Module 5: Research Seminar I (10 ECTS-Credits, 2 h)

Compulsory Module 6: Research Seminar II (10 ECTS-Credits, 2 h)

Complementary Subject Area

Complementary Subject Areas (30 ECTS-Credits)

Complementary Subject Area: German Language and Literature (30 ECTS-Credits)

Module 2: Research Seminar I (10 ECTS-Credits, 2 h)

Module 3: Selected Topics in German Philology I (10 ECTS-Credits)

Complementary Subject Area: German as a Foreign and Second Language (30 ECTS-Credits)

Module 2: Research Seminar I (10 ECTS-Credits, 2 h)

Module 3: Selected Topics in German Philology I (10 ECTS-Credits)

Dates

Group 0	Export course dates of this group as iCalendar (.ics) Help
Date	Time	Location
Wed 2020-03-04	13.45 - 15.15	50105/2 SR 50105/2 SR	Barrier-free
Wed 2020-03-11	13.45 - 15.15	50105/2 SR 50105/2 SR	Barrier-free
Wed 2020-03-18	13.45 - 15.15	50105/2 SR 50105/2 SR	Barrier-free
Wed 2020-03-25	13.45 - 15.15	50105/2 SR 50105/2 SR	Barrier-free
Wed 2020-04-01	13.45 - 15.15	50105/2 SR 50105/2 SR	Barrier-free
Wed 2020-04-22	13.45 - 15.15	50105/2 SR 50105/2 SR	Barrier-free
Wed 2020-04-29	13.45 - 15.15	50105/2 SR 50105/2 SR	Barrier-free
Wed 2020-05-06	13.45 - 15.15	50105/2 SR 50105/2 SR	Barrier-free
Wed 2020-05-13	13.45 - 15.15	50105/2 SR 50105/2 SR	Barrier-free
Wed 2020-05-20	13.45 - 15.15	50105/2 SR 50105/2 SR	Barrier-free
Wed 2020-05-27	13.45 - 15.15	50105/2 SR 50105/2 SR	Barrier-free
Wed 2020-06-03	13.45 - 15.15	50105/2 SR 50105/2 SR	Barrier-free
Wed 2020-06-10	13.45 - 15.15	50105/2 SR 50105/2 SR	Barrier-free
Wed 2020-06-17	13.45 - 15.15	50105/2 SR 50105/2 SR	Barrier-free
Wed 2020-06-24	13.45 - 15.15	50105/2 SR 50105/2 SR	Barrier-free