436006 PS Strategy and Marketing

winter semester 2020/2021 | Last update: 05.11.2020 | Place course on memo list

Department:

Department of Management and Marketing

Instructor:

Nina Schweiger, MSc PhD, +43 512 507 72308

Course number:

436006

Title:

PS Strategy and Marketing

Type/hours:

PS 1

ECTS credits:

Module allocation(s):

GdM: Strategie und Marketing

prerequisite(s):

positive evaluation of "Einführung in die Wirtschaftswissenschaften"

Period:

Block

Mode of repetition:

each semester

Language of instruction:

German

Learning Outcome:

Development of a theoretical and practical understanding of strategic and marketing specific problems, such as strategy formation and the influence of the marketing approach on strategic analysis and thinking.

Contents:

Topics of lecture are discussed in greater detail: Strategy as organizational framework, marketing approach, processes and tools to be applied, development of a core strategy, and strategic positioning.

Methods:

Theory-input, case studies, group presentations, discussions

Assessment:

40 % paper, 50 % group presentations, 10 % class participation

attendance is required

Literature:

Matzler/Müller/Mooradian (2010): Strategisches Management - Konzepte und Methoden, Linde Verlag.
Homburg/ Krohmer (2009): Grundlagen des Marketingmanagements, 2. Aufl., Wiesbaden: Gabler.
PS-contents

OLAT:

https://lms.uibk.ac.at/url/RepositoryEntry/4831314085

Start:

17.11.2020

Sustainable development goals

SDG 4 - Quality education: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.

Dates

Group 0	Export course dates of this group as iCalendar (.ics) Help
Date	Time	Location
Tue 2020-11-17	09.00 - 11.45	eLecture - online eLecture - online
Wed 2020-12-02	13.00 - 15.45	eLecture - online eLecture - online
Fri 2020-12-11	09.00 - 11.45	eLecture - online eLecture - online
Mon 2020-12-14	14.00 - 16.45	eLecture - online eLecture - online