436210 VU Strategic Marketing, Value Creation and Value Delivery

winter semester 2020/2021 | Last update: 20.09.2021 Place course on memo list
436210
VU Strategic Marketing, Value Creation and Value Delivery
VU 2
4
Prerequisites: you need "Strategy and Marketing" and 4 other basic course Profound knowledge in statistics is required.
Block
each semester
English

Students will develop competences how to develop successful marketing strategies and determine attractive and differentiated market positions.  Based on this desired position we will discuss marketing processes (product management, pricing, distribution and communication) to help organizations get there.

Strategic Positioning Process and Brand Strategies; New Product Development; Elimination and Modification of Products, Pricing and Distribution Strategies, Integrated Communication

mini exams, group work, case studies, project work, final exam

Exams and active class participation

1) Marketing-Literature: Dubois, P.-L., Mühlbacher, H., Jolibert, A. (2007) Marketing Management – A Value-creation Process, Hampshire: Palgrave Macmillan

See Syllabus for further literature.

 

Prerequisites comprise a course in "Strategy and Marketing" and 4 other basic courses. Profound knowledge in statistics is required. You will have to hand in a reflection paper in Session 2 (xx.3.16). A positive grade in that reflection paper is necessary to continue the course. You will get the relevant information for writing the reflection paper in the first Session (15.3.16).

16.10.2020
Group 0
Date Time Location
Fri 2020-10-16
09.00 - 17.45 HS 3 (Sowi) HS 3 (Sowi) Barrier-free
Fri 2020-10-23
09.00 - 12.45 eLecture - online eLecture - online
Fri 2020-10-23
14.00 - 17.45 eLecture - online eLecture - online
Fri 2020-10-30
09.00 - 12.45 eLecture - online eLecture - online
Fri 2020-10-30
14.00 - 17.45 eLecture - online eLecture - online
Fri 2021-01-29
14.00 - 15.00 HS 1 (Sowi) HS 1 (Sowi) Barrier-free Präsenz-Prüfung (Klausur)