436213 PS Strategic Retail Management

winter semester 2020/2021 | Last update: 28.09.2020 Place course on memo list
PS Strategic Retail Management
PS 2
each semester

ATTENTION: Knowledge of the German language is required for this course!

The focus of the basic module is retail markets and their value-creation processes. We will introduce the world of branding to you and concentrate on the positioning and brand building process, discuss store choice behavior, buying systems, assortment planning and pricing.

Particular emphasis will be put on a practice-oriented view, which includes extensive discussions on the consequences of the various perspectives for retail management, project work, and direct encounters with managers and entrepreneurs.

Market research, World of Retailing, Store choiche behaviour, Brand concepts, Brand positioning, Assortment planning, Buying systems and processes, Retail pricing

Input, discussion, presentations, company project (group work), guest speakers, learning journals, excursion


Active participation, project work, presentations, learning journals, final exam

tba in class!

You need "Strategy and Marketing" and 4 other basic courses!

Profound knowledge in statistics is required - Tutorial in Statistics is offered at the beginning of term!

Parts of the course (Guest Lectures) are held in German.

sh. Termine VU 436212, sh. Termine VU 436212