436303 PS Strategy and Marketing

winter semester 2020/2021 | Last update: 23.09.2020 | Place course on memo list

Department:

Department of Strategic Management, Marketing and Tourism

Instructor:

Heike Margot Hebborn, MSc, +43 512 507 72408
Janina Kuhnle, MSc, +43 512 507 72409

Course number:

436303

Title:

PS Strategy and Marketing

Type/hours:

PS 1

ECTS credits:

Module allocation(s):

GdM: Strategie und Marketing

prerequisite(s):

positive evaluation of "Einführung in die Wirtschaftswissenschaften"

Period:

Block

Mode of repetition:

each semester

Language of instruction:

German

Learning Outcome:

Development of a theoretical and practical understanding of strategic and marketing specific problems, such as strategy formation and the influence of the marketing approach on strategic analysis and thinking.

Contents:

Topics of lecture are discussed in greater detail: Strategy as organizational framework, marketing approach, processes and tools to be applied, development of a core strategy, and strategic positioning.

Methods:

Theory-Input, Case Studies, Group presentations, discussions

Assessment:

40 % paper (individual), 10 % class participation (individual), 40 % consultant presentation (group), 10% executive presentation (group)

Literature:

· Matzler/Müller/Mooradian (2010): Strategisches Management - Konzepte und Methoden, Linde Verlag.

· Homburg/ Krohmer (2009): Grundlagen des Marketingmanagements, 2. Aufl., Wiesbaden: Gabler.

. PS-contents

Remarks:

Do. 16.10.14, 09.00 Uhr SR 16

OLAT:

https://lms.uibk.ac.at/url/RepositoryEntry/4803625518

Start:

see dates

Sustainable development goals

SDG 9 - Industry, Innovation, and Infrastructure: Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation.

Dates

Group 0	Export course dates of this group as iCalendar (.ics) Help
Date	Time	Location
Wed 2020-10-14	13.00 - 15.45	eLecture - online eLecture - online
Wed 2020-11-25	10.00 - 12.45	eLecture - online eLecture - online
Wed 2020-12-09	10.00 - 12.45	eLecture - online eLecture - online
Wed 2020-12-16	10.00 - 12.45	eLecture - online eLecture - online