436303 PS Strategy and Marketing
winter semester 2020/2021 | Last update: 23.09.2020 | Place course on memo listDevelopment of a theoretical and practical understanding of strategic and marketing specific problems, such as strategy formation and the influence of the marketing approach on strategic analysis and thinking.
Topics of lecture are discussed in greater detail: Strategy as organizational framework, marketing approach, processes and tools to be applied, development of a core strategy, and strategic positioning.
40 % paper (individual), 10 % class participation (individual), 40 % consultant presentation (group), 10% executive presentation (group)
· Matzler/Müller/Mooradian (2010): Strategisches Management - Konzepte und Methoden, Linde Verlag.
· Homburg/ Krohmer (2009): Grundlagen des Marketingmanagements, 2. Aufl., Wiesbaden: Gabler.
. PS-contents
Do. 16.10.14, 09.00 Uhr SR 16
- SDG 9 - Industry, Innovation, and Infrastructure: Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation.
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Wed 2020-10-14
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13.00 - 15.45 | eLecture - online eLecture - online | ||
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Wed 2020-11-25
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10.00 - 12.45 | eLecture - online eLecture - online | ||
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Wed 2020-12-09
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10.00 - 12.45 | eLecture - online eLecture - online | ||
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Wed 2020-12-16
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10.00 - 12.45 | eLecture - online eLecture - online | ||