436304 PS Strategy and Marketing

winter semester 2020/2021 | Last update: 20.08.2020 Place course on memo list
Department of Strategic Management, Marketing and Tourism Department of Strategic Management, Marketing and Tourism
Heike Margot Hebborn, MSc Heike Margot Hebborn, MSc, +43 512 507 72408
436304
PS Strategy and Marketing
PS 1
2
GdM: Strategie und Marketing
positive evaluation of "Einführung in die Wirtschaftswissenschaften"
Block
each semester
German

Development of a theoretical and practical understanding of strategic and marketing specific problems, such as strategy formation and the influence of the marketing approach on strategic analysis and thinking.

Topics of lecture are discussed in greater detail: Strategy as organizational framework, marketing approach, processes and tools to be applied, development of a core strategy, and strategic positioning.

Theory-Input, Case Studies, Group presentations, discussions

40 % paper (individual), 10 % class participation (individual), 40 % consultant  presentation (group), 10% executive presentation (group)

·         Matzler/Müller/Mooradian (2010): Strategisches Management - Konzepte und Methoden, Linde Verlag.

·         Homburg/  Krohmer (2009): Grundlagen des Marketingmanagements, 2. Aufl., Wiesbaden: Gabler.

.         PS-contents

Do. 16.10.14, 09.00 Uhr SR 16

https://lms.uibk.ac.at/url/RepositoryEntry/4803625522
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Date Time Location
Wed 2020-10-21
 10.00 - 12.45 eLecture - online eLecture - online
Thu 2020-11-12
 09.00 - 11.45 eLecture - online eLecture - online
Wed 2020-12-02
 14.00 - 16.45 eLecture - online eLecture - online
Thu 2020-12-10
 09.00 - 11.45 eLecture - online eLecture - online