LFU:online

Department of Management and Marketing Department of Management and Marketing

Lisa Marie Schwayer, BSc MSc Lisa Marie Schwayer, BSc MSc
Anna Teresa Wanisch, BSc MSc Anna Teresa Wanisch, BSc MSc

436311

PS Service Design and Customer Relationship Management

PS 2

3,5

Positive completion of the mandatory course "Fundamentals of Management:Strategy and Marketing" referred to in § 6 (2-5) and four additional mandatory courses from the core area of management referred to in § 6 (2)

Block

each semester

German

We will present the basic knowlegde in the fields of service marketing in general. Students should learn how to produce term papers and how to conceptualize solutions for practical problems. At the end of this course you will be able to use a variety of instruments/methods and sources of knowledge to solve practical problems.

Basics for services marketing: theories, concepts, and instruments

Theory input, theories and concepts, group work, presenation, discussions, feedback.

Group work and presentations, class participation. Criteria for successful completion: you need to be positive in each course component.

Lovelock, C., Wirtz, J. (2011). Services Marketing: People, Technology, Strategy, 7th edition, Prentice Hall: New Jersey. Solomon, M. R. (2011). Consumer Behavior: Buying, Having, and Being, 9th edition, Prentice Hall: New Jersey. Solomon, M. R., Bamossi, G., Askegaard, S. and Hogg, M.K. (2010). Consumer Behavior: A European Perspective, 4th edition, Prentice Hall: Harlow, England

see dates