436312 PS Service Design and Customer Relationship Management

winter semester 2020/2021 | Last update: 24.11.2020 Place course on memo list
436312
PS Service Design and Customer Relationship Management
PS 2
3,5
Positive completion of the mandatory course "Fundamentals of Management:Strategy and Marketing" referred to in § 6 (2-5) and four additional mandatory courses from the core area of management referred to in § 6 (2)
Block
each semester
German
We will present the basic knowlegde in the fields of service marketing in general. Students should learn how to produce term papers and how to conceptualize solutions for practical problems. At the end of this course you will be able to use a variety of instruments/methods and sources of knowledge to solve practical problems.
Basics for services marketing: theories, concepts, and instruments
Theory input, theories and concepts, group work, presenation, discussions, feedback.
Group work and presentations, class participation. Criteria for successful completion: you need to be positive in each course component.
Lovelock, C., Wirtz, J. (2011). Services Marketing: People, Technology, Strategy, 7th edition, Prentice Hall: New Jersey. Solomon, M. R. (2011). Consumer Behavior: Buying, Having, and Being, 9th edition, Prentice Hall: New Jersey. Solomon, M. R., Bamossi, G., Askegaard, S. and Hogg, M.K. (2010). Consumer Behavior: A European Perspective, 4th edition, Prentice Hall: Harlow, England

participation requirements see curricula

First exam on October, 16. Profound knowledge in statistics is required!

see dates
Group 0
Date Time Location
Tue 2020-10-20
11.30 - 12.45 HS 1 (Sowi) HS 1 (Sowi) Barrier-free
Tue 2020-10-27
11.00 - 13.45 eLecture - online eLecture - online
Tue 2020-11-03
10.00 - 12.45 eLecture - online eLecture - online
Thu 2020-11-05
13.00 - 15.45 eLecture - online eLecture - online SPSS
Tue 2020-11-10
14.00 - 16.45 SR 16 (Sowi) SR 16 (Sowi) Barrier-free Präsenz
Tue 2020-11-17
10.00 - 12.45 HS 1 (Sowi) HS 1 (Sowi) Barrier-free
Tue 2020-12-15
10.00 - 12.45 SR 16 (Sowi) SR 16 (Sowi) Barrier-free Präsenz
Tue 2021-01-12
14.00 - 16.45 eLecture - online eLecture - online
Tue 2021-01-19
10.00 - 12.45 eLecture - online eLecture - online