LFU:online

After completing this module, students understand the basics of social media and online communication.  They  are  able  to  deal  with  questions  of  public  affairs  and  strategic communication  and  have  practical  media  skills  for  using  online platforms  and  online instruments for communication with different target groups and organisations.

Imparting  of  knowledge  about  the  basics  of  social  media  and  online communication, selected methods of online communication and logics of "user generated content"

Digitization has brought about massive changes in media usage behavior. Social networks, digital platforms and the resulting effective distribution mechanisms and forms of dialogue communication enable the development of new strategic options in political and advertising communication. The course imparts knowledge of the technological possibilities, target group analyzes and targeting as well as communicative strategies for successful communication in digital channels.

Lecture, group work, presentation (pitch)

Written exam 

"Active master's programme"

The minor “Media Practice” covering 30 ECTS-Credits can be selected by degree students of Master’s programmes at the University of Innsbruck, providing the relevant curriculum allows for the option to pass a minor.