418620 VU Social Media & Online Communication; in News, Marketing and PR
summer semester 2021 | Last update: 11.06.2021 | Place course on memo listAfter completing this module, students understand the basics of social media and online communication. They are able to deal with questions of public affairs and strategic communication and have practical media skills for using online platforms and online instruments for communication with different target groups and organisations.
Imparting of knowledge about the basics of social media and online communication, selected methods of online communication and logics of "user generated content"
Digitization has brought about massive changes in media usage behavior. Social networks, digital platforms and the resulting effective distribution mechanisms and forms of dialogue communication enable the development of new strategic options in political and advertising communication. The course imparts knowledge of the technological possibilities, target group analyzes and targeting as well as communicative strategies for successful communication in digital channels.
Lecture, group work, presentation (pitch)
Written exam
"Active master's programme"
The minor “Media Practice” covering 30 ECTS-Credits can be selected by degree students of Master’s programmes at the University of Innsbruck, providing the relevant curriculum allows for the option to pass a minor.
- Faculty of Social and Political Sciences
- Minors (Complementary Subject Area)
Group 0
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Date | Time | Location | ||
Fri 2021-03-12
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09.00 - 17.00 | eLecture - online eLecture - online | ||
Sat 2021-04-17
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09.00 - 17.00 | eLecture - online eLecture - online | ||
Fri 2021-06-11
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09.00 - 17.00 | eLecture - online eLecture - online | ||
Sat 2021-06-12
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09.00 - 17.00 | eLecture - online eLecture - online |