436210 VU Strategic Marketing, Value Creation and Value Delivery

summer semester 2021 | Last update: 22.06.2021 Place course on memo list
436210
VU Strategic Marketing, Value Creation and Value Delivery
VU 2
4
Prerequisites: you need "Strategy and Marketing" and 4 other basic course Profound knowledge in statistics is required.
weekly
each semester
English

Students will develop competences how to develop a marketing positioning and branding strategy,and how to derive important strategic decisions for product management, pricing, distribution and communication from positioning.

Strategic Positioning Process and Brand Strategies; New Product Development; Elimination and Modification of Products; Price Strategy and Tactics, Communication in Offline and Online Channels; Development of Distribution Networks

mini exams, group work, case studies, project work, final exam

Exams and active class participation

1) Marketing-Literature: Dubois, P.-L., Mühlbacher, H., Jolibert, A. (2007) Marketing Management – A Value-creation Process, Hampshire: Palgrave Macmillan

See Syllabus for further literature.

 

Prerequisites comprise a course in "Strategy and Marketing" and 4 other basic courses. Profound knowledge in statistics is required. 

see dates
Group 0
Date Time Location
Fri 2021-03-12
09.00 - 17.45 eLecture - online eLecture - online OK
Fri 2021-03-19
09.00 - 17.45 eLecture - online eLecture - online OK
Fri 2021-03-26
09.00 - 17.45 eLecture - online eLecture - online OK