436214 SE Market Research and Branding

summer semester 2021 | Last update: 21.02.2022 | Place course on memo list

Department:

Instructor:

Univ.-Prof. Mag. Dr. Andrea Hemetsberger, +43 512 507 72550
Univ.-Prof. Dr. Oliver Koll, +43 512 507 72500
Ass.-Prof. Dipl.-Kfm. Dr. Mathias Streicher, +43 512 507 72503

Course number:

436214

Title:

SE Market Research and Branding

Type/hours:

SE 4

ECTS credits:

7,5

Module allocation(s):

SBWL (V) Marketing

prerequisite(s):

SBWL (G) Marketing

Period:

weekly

Mode of repetition:

each semester

Language of instruction:

English

Learning Outcome:

*Language: participation in the market research project of this course requires German language skills! Lectures, group presentations and topical session will be in English.

This course focuses on building and maintaining relationships with customers and other stakeholders important to company success. Students realize that organizations depend on a number of market partners in establishing a desirable position in the market place. They become aware of the various partners in the market and learn about the value of exchange relations. At the end of the course students should be able to design and implement communication, pricing and distribution strategies and know how to monitor these activities.

Contents:

Brand Management, Brand Monitoring, Marketing Controlling, Marketing Research

Methods:

Input, discussions, case studies, company guests, guests from the scientific community

Assessment:

Reflection Papers, Term Papers, Team-Presentatios, Final Exam

Literature:

Will be provided on OLAT.

Prerequisites:

participation requirements see curricula

eLearning shares:

Recording + eLearning

OLAT:

https://lms.uibk.ac.at/url/RepositoryEntry/4928929883

Start:

see dates

Time, location:

24.3.2020, 09:00 - 12:00 Uhr, Marketing-Spitz
Final Presentation of market research to DemacLenko , Sterzing

Sustainable development goals

SDG 4 - Quality education: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.
SDG 5 - Gender equality: Achieve gender equality and empower all women and girls.
SDG 12 - Responsible consumption and production: Ensure sustainable consumption and production patterns.

Dates

Group 0	Export course dates of this group as iCalendar (.ics) Help
Date	Time	Location
Tue 2021-03-02	10.00 - 12.00	eLecture - online eLecture - online	Infoveranstaltung
Tue 2021-03-09	09.00 - 12.45	eLecture - online eLecture - online	OK
Tue 2021-03-16	09.00 - 12.45	eLecture - online eLecture - online	AH
Tue 2021-03-23	09.00 - 12.45	eLecture - online eLecture - online	AH
Tue 2021-04-13	09.00 - 12.45	eLecture - online eLecture - online	AH
Tue 2021-06-22	09.00 - 16.45	eLecture - online eLecture - online	OK