436214 SE Market Research and Branding
summer semester 2021 | Last update: 21.02.2022 | Place course on memo listUniv.-Prof. Dr. Oliver Koll Univ.-Prof. Dr. Oliver Koll, +43 512 507 72500
Ass.-Prof. Dipl.-Kfm. Dr. Mathias Streicher Ass.-Prof. Dipl.-Kfm. Dr. Mathias Streicher, +43 512 507 72503
*Language: participation in the market research project of this course requires German language skills! Lectures, group presentations and topical session will be in English.
This course focuses on building and maintaining relationships with customers and other stakeholders important to company success. Students realize that organizations depend on a number of market partners in establishing a desirable position in the market place. They become aware of the various partners in the market and learn about the value of exchange relations. At the end of the course students should be able to design and implement communication, pricing and distribution strategies and know how to monitor these activities.
Brand Management, Brand Monitoring, Marketing Controlling, Marketing Research
Input, discussions, case studies, company guests, guests from the scientific community
Reflection Papers, Term Papers, Team-Presentatios, Final Exam
Will be provided on OLAT.
participation requirements see curricula
Final Presentation of market research to DemacLenko , Sterzing
- SDG 4 - Quality education: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.
- SDG 5 - Gender equality: Achieve gender equality and empower all women and girls.
- SDG 12 - Responsible consumption and production: Ensure sustainable consumption and production patterns.
Group 0
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Date | Time | Location | ||
Tue 2021-03-02
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10.00 - 12.00 | eLecture - online eLecture - online | Infoveranstaltung | |
Tue 2021-03-09
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09.00 - 12.45 | eLecture - online eLecture - online | OK | |
Tue 2021-03-16
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09.00 - 12.45 | eLecture - online eLecture - online | AH | |
Tue 2021-03-23
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09.00 - 12.45 | eLecture - online eLecture - online | AH | |
Tue 2021-04-13
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09.00 - 12.45 | eLecture - online eLecture - online | AH | |
Tue 2021-06-22
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09.00 - 16.45 | eLecture - online eLecture - online | OK |