LFU:online

Students are able to deal with issues of public affairs / strategic communication and have practical media skills to communicate with different target groups in terms of campaign management.

Imparting knowledge in the field of strategic communication in internal and external organisational environments as well as skills in the effective publicity and target-oriented application of practical media measures.

Public relations of organizations, associations and companies are closely related to strategic communication. Both internal and external framework conditions are taken into account. It is about the clarification of the current situation, the involvement of specific actors, the definition of target groups and goals and the choice of the "right (online) communication channels.  Using relevant campaigns as examples, students design their own, practice-oriented campaign concept. Thus, theoretical considerations are transferred to a practical field and substantiated.

Theoretical and practical input, regular submission of interim results with subsequent feedback, submission of a finished campaign concept with discussion

Regular submission of interim results (time management), submission of a completed campaign concept (staying within scope, creativity, effort, realism), engagement/participation in discussions, and teamwork skills for group work. Regular attendance is required.

Will be announced in time on OLAT

"Active master's programme"
Attention: Regular attendance is compulsary!

The minor “Media Practice” covering 30 ECTS-Credits can be selected by degree students of Master’s programmes at the University of Innsbruck, providing the relevant curriculum allows for the option to pass a minor.