LFU:online

Deepening of specific knowledge in strategic management, discussion and solution of advanced mangement problems, familiarize students with challenges, success factors and best practices of top-performing companies, deepening of presentation and communication skills, metrics-based strategic management

Discussion of central leadership challenges and problems, Implementation problems and evaluation of existing strategies and processes based on

1.)  Performance-based mangement

2.)  Analysis and discussion of strategic success factors:

• Market orientation and new ways of Innovation management (Open Innovation, Crowdsourcing, Business Model Innovation),
• New open strategy processes through digital technologies such as wikis, blogs, communities),
• challenges through digitalization and their implications for corporate culture and leadership

Theoretical input group work and individual papers, application, presentations of case studies, online simulation game discussion

Bailom, F., Matzler K., Tschemernjak D.: Was Top-Unternehmen anders machen Mit Strategie, Innovation und Leadership zum nachhaltigen Erfolg. 2. Auflage, Linder International; zusätzliche Artikel und Fallstudien werden in der Lehrveranstaltung bekannt gegeben