LFU:online

In this seminar, you will learn how to generate and select ideas for a new product/service/application in collaboration with a corporate partner using a crowdsourcing approach. Your project will be based on the existing international innovation community (HYVE Crowd). You will learn the framework, rules of the game, concrete methods, and tools of Open Innovation and crowdsourcing contests. You will learn how different competencies need to be aligned in a project that takes the knowledge of the crowd to generate helpful insights. You will learn how to frame the topic, attract and motivate participants, learn from the data and run a jury meeting to select the best contributions.

Kick Off, Topic Framing

Platform set-up, design, incentive system Communication and recruitment, analysis and reporting Evaluation and selection Jury meeting

Active class participation, presentations, seminar paper, exam.

to be announced - see OLAT

none

Registration for SE 436041 and SE 436042 takes place after confirmed registration for VU 436040.

If the student is changed from the status "registration desired" to the status "registration confirmed" after the end of the registration period of the MA studies, the student is automatically registered in the SE 436041 and SE 436042 belonging to the module.